Founded in Copenhagen in 1995, Flying Tiger Copenhagen has grown from a single store into an international chain of over 1,100 stores across 44 markets - known for its playful, affordable universe and award-winning products. Headquartered in Denmark, Flying Tiger Copenhagen is a design-led variety retailer, operated by its parent company, Zebra A/S. The company began its international expansion with the opening of its first store outside Europe, in 2012, and has since then accelerated significantly, reaching multiple new markets across the world.
Expanding The Global Footprint
The strategy is clear; the company continues to expand its global presence, introduce new and distinct products, and enhance its in-store and online experiences to meet the evolving needs of modern consumers.
Focused on the future, and with its latest market entries in Asia Pacific and the Middle East, Flying Tiger Copenhagen is continuously expanding its global footprint. And while recognized for its sustainable designs across its shopping destinations from airports to malls, shop-in-shops and vibrant shopping streets, the company is leveraging digital innovation to bridge its physical and digital presence with online shopping and customer applications that provide a stronger connection with customers.
The extensive presence across both e-commerce and retail demands a robust and effective infrastructure landscape, and to continue realizing ambitious milestones, the company was looking for a new long-term partnership and the trusted provider of the digital backbone and mission-critical IT operations.
Securing a Stable Foundation
The unique shopping experiences across online and physical stores call for high-quality service and a stable foundation. Following a long tender process and thorough evaluation phase Sentia, documenting its smoothness of transition, was selected as the trusted managed service provider.
Flying Tiger Copenhagen doubles down on business continuity, leveraging an exclusive private cloud platform to embrace existing complex environments and effectively scale future expansions. Through a proven transition framework covering design, implementation, and operations, the digitally sovereign solution will ensure full control while securing business-critical data and reducing exposure to geopolitical risks.
“In Sentia we will have a stable, reliable, and secure foundation that empowers our business-critical operations. Whether shoppers meet us online or in our stores, this partnership allows us to focus on what matters most: bringing joyful experiences to customers around the world.” - Ana Paula Anjos, Global Head of Operability
Efficient operations and disciplined cost management are essential to Flying Tiger Copenhagen’s continued growth and profitability. Therefore, meeting financial targets of a streamlined infrastructure is key for the retailer. Now, taking advantage of optimized cost management in a rightsized landscape, the company will benefit from reduced costs for a high-quality private cloud infrastructure. And with the resource-heavy maintenance tasks fully managed, Flying Tiger Copenhagen secures the peace of mind to focus on executing its business strategy.
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