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Matas experienced an increase in online sales during COVID-19

23 June 2020

Matas has a reliable IT partner in Sentia that ensures stable operation of Matas’ platform – also when the online sales on www.matas.dk exploded at the beginning of the corona crisis.


The online shopping grew explosively for Matas during the first months of the COVID-19 pandemic. After two weeks of society shut down in Denmark, the organization had an increment of 300% in online sales. The boost in sales has impacted the fiscal year 2019/2020 on matas.dk with an increase of 76% compared to the previous year.* 
 
Such large fluctuations in operations require an IT partner with muscle and flexibility. Matas has been a customer of Sentia for more than 10 years, and today Matas has a solution that includes Private Cloud Hosting with 24/7/365 full management. 
“From the beginning of the Corona shutdown, several of our public and private customers saw significant increases in traffic on their websites. In such a situation, it requires a robust IT partner who can analyze where potential bottlenecks are located and adjust resources so that increased demands can be met most economically,” Jesper Alstrup, Head of Support & Operations, explains.
When the Corona crisis peaked in March, Matas’ stores and overall business got affected. Therefore, the organization received a subsidy package of DKK 13 million in salary compensation that saved hundreds of jobs. However, from April 1 to May 17, Matas’ total sales grew by 7% compared to the year before. On that basis, Matas has chosen to repay the subsidiary package they received from the Government.
 

*https://www.matas.dk/presse#/pressreleases/matas-aarsrapport-vaekst-trods-corona-drevet-af-onlineboom-3002523

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