--- title: Ambition: Finding the right balance between security and flexibility description: Læs casen om hvordan Ambition udnytter en fremtidssikret hybrid cloud-løsning, der både sikrer datasikkerhed og understøtter vækst. image: https://resources.sentia.com/hubfs/AmbitionWeb.webp --- [![](https://resources.sentia.com/hubfs/LOGO/2024/SENTIA%20logo_RGB_white-yellow.svg)](https://www.sentia.com/?hsLang=en) - [Services](https://sentia.com/services/) - [IT Consulting and Support](https://sentia.com/services/it-consulting-and-support/) - [IT Consultancy](https://sentia.com/services/it-consulting-and-support/it-consultancy/) - [Service Desk and Support](https://sentia.com/services/it-consulting-and-support/service-desk-and-support/) - [Cloud Infrastructure](https://sentia.com/services/cloud-infrastructure/) - [Hybrid Cloud](https://sentia.com/services/cloud-infrastructure/hybrid-cloud/) - [Private Cloud](https://sentia.com/services/cloud-infrastructure/private-cloud/) - [Open Sentia Cloud](https://sentia.com/services/cloud-infrastructure/open-sentia-cloud/) - [Microsoft Azure](https://sentia.com/services/cloud-infrastructure/microsoft-azure/) - [Amazon Web Services](https://sentia.com/services/cloud-infrastructure/amazon-web-services/) - [Google Cloud Platform](https://sentia.com/services/cloud-infrastructure/google-cloud-platform/) - [AI Infrastructure platform](https://sentia.com/services/cloud-infrastructure/ai-infrastructure-platform/) - [Cloud Management](https://sentia.com/services/cloud-management/) - [Cloud Operations](https://sentia.com/services/cloud-management/cloud-operations/) - [Cloud Cost Management](https://sentia.com/services/cloud-management/cloud-cost-management/) - [Cloud Security](https://sentia.com/services/cloud-management/cloud-security/) - [Modern Workplace](https://sentia.com/services/modern-workplace/) - [M365 Health Check](https://sentia.com/services/modern-workplace/m365-health-check/) - [Microsoft 365](https://sentia.com/services/modern-workplace/microsoft-365/) - [License Management](https://sentia.com/services/modern-workplace/license-management/) - [Identity and Access Management](https://sentia.com/services/modern-workplace/identity-and-access-management/) - [Device Management](https://sentia.com/services/modern-workplace/device-management/) - [Network](https://sentia.com/services/network/) - [Secure Branch Office](https://sentia.com/services/network/secure-branch-office/) - [Managed Network](https://sentia.com/services/network/managed-network/) - [Managed WiFi](https://sentia.com/services/network/managed-wifi/) - [Managed Network Security](https://sentia.com/services/network/managed-network-security/) - [Connectivity](https://sentia.com/services/network/connectivity/) - [WiFi Site Survey](https://sentia.com/services/network/wifi-site-survey/) - [IT Security](https://sentia.com/services/it-security/) - [Managed Detection & Response](https://sentia.com/services/it-security/managed-detection-response/) - [Anti-DDoS](https://sentia.com/services/it-security/anti-ddos/) - [Vulnerability Scan](https://sentia.com/services/it-security/vulnerability-scan/) - [Data Protection](https://sentia.com/services/it-security/data-protection/) - [Security Management](https://sentia.com/services/it-security/security-management/) - [Digital Performance Management](https://sentia.com/services/digital-performance-management/) - [Observability](https://sentia.com/services/digital-performance-management/observability/) - [Digital Employee Experience](https://sentia.com/services/digital-performance-management/digital-employee-experience/) - [Digital Experience Monitoring](https://sentia.com/services/digital-performance-management/digital-experience-monitoring/) - [Synthetic Monitoring](https://sentia.com/services/digital-performance-management/synthetic-monitoring/) - [Troubleshooting](https://sentia.com/services/digital-performance-management/troubleshooting/) - [AIOps](https://sentia.com/services/digital-performance-management/aiops/) - [Industries](https://sentia.com/industries) - [Finance & Insurance](https://sentia.com/industries/finance-insurance/) - [Software & Technology Vendors](https://sentia.com/industries/software-technology-vendors/) - [Transport & Logistics](https://sentia.com/industries/transport-logistics/) - [Health & Pharmaceuticals](https://sentia.com/industries/health-pharmaceuticals/) - [Manufacturing & Production](https://sentia.com/industries/manufacturing-production/) - [Company](https://sentia.com/company/about-sentia/) - [About us](https://sentia.com/company/about-sentia/) - [Contact us](https://sentia.com/company/contact-us/) - [Resources](https://resources.sentia.com) - [Articles](https://resources.sentia.com/tag/article) - [News](https://resources.sentia.com/tag/news) - [E-books](https://resources.sentia.com/tag/e-books) - [Events & webinars](https://resources.sentia.com/tag/events) - [DK](https://resources.sentia.com/dk/ambition-den-rette-balance-mellem-sikkerhed-og-fleksibilitet) ![globe](https://resources.sentia.com/hubfs/icon-language.svg) en [Contact](https://sentia.com/company/contact) # Ambition: Finding the right balance between security and flexibility 18 November 2024 SHARE ![](https://resources.sentia.com/hubfs/AmbitionWeb.webp) ### **A mission driven by data and innovation** Ambition is an award-winning digital agency specialising in data-driven solutions within AI, marketing automation and digital strategy. Since its foundation, the company has had a clear mission: helping businesses use data to create meaningful results across digital channels. With more than 40 specialists, Ambition works with both Danish and international clients across a wide range of industries. As its client base and the complexity of its data grew, however, so did the need for a more flexible and scalable IT infrastructure. Ambition has partnered with Sentia since 2014 to build an IT infrastructure capable of handling large volumes of data securely and efficiently, while meeting increasingly stringent security and compliance requirements - particularly in relation to GDPR. The partnership has enabled Ambition to optimise operations, reduce costs and maintain its focus on innovation. ### **A growing need for flexibility and scalability** Technology has always played a central role in Ambition’s ability to deliver tailored solutions to its clients. Its expertise in data collection, AI and marketing automation requires an infrastructure capable of handling large volumes of data securely and reliably. As more clients began placing greater demands on data security, compliance and scalability, it became clear that Ambition’s existing IT setup could no longer meet all of these requirements. > *"We use cloud because it provides a faster and more flexible way to manage our IT requirements compared with traditional servers. Scalability makes it easy to adjust resources such as CPU, storage and memory according to the specific needs of our clients. This allows us to respond quickly to changes in demand and avoid the capacity limitations we previously experienced with physical servers." > \- Sebastian Jørgensen, Director of Data & Tech, Ambition* Ambition works with clients across a variety of industries, many of which have strict requirements for how their data is handled. This presents significant challenges for an agency working with large volumes of data, personal information and behavioural data. Sebastian Jørgensen explains: *”For some of our clients, data security is not simply a requirement - it is an absolute necessity. Particularly in highly regulated industries, it is important that we can provide solutions that go beyond the basic level of security offered by public cloud solutions. This is where we use private cloud solutions to add an additional layer of security and maintain greater control over data in a way that meets the highest compliance standards.”* *"At Ambition, we have ensured that their IT infrastructure remains up to date and have taken a proactive approach to preparing them for new security threats. Their solution is both flexible and robust, making their environment more secure over time."* \- Kenneth Demskov, Security Expert, Sentia. ### **Continuous advisory and future-ready solutions** Sentia’s implementation includes proactive security measures such as vulnerability scanning, advanced firewalls and continuous monitoring of Ambition’s IT infrastructure. This helps ensure that systems remain protected against potential threats. Sebastian Jørgensen adds: *”The most important thing for us is creating a solution that combines the flexibility of public cloud with the high level of security required by some of our clients. Sentia helped us find the right balance between the two.”* Sentia provides ongoing consultancy and advises Ambition on how to make the best use of both public and private cloud solutions to optimise operations. The implementation takes place in several phases, with the technical teams from both companies working closely together to ensure a smooth transition.   ### **The result: A robust and flexible IT infrastructure** The partnership between Sentia and Ambition has resulted in significant improvements to Ambition’s IT infrastructure. The hybrid cloud solution enables Ambition to provide its clients with a flexible, scalable and secure data platform capable of meeting both current and future requirements. *"Our partnership with Ambition is built on trust and mutual understanding. When a challenge arises, they know who to contact, and together we quickly find a solution. This type of partnership not only addresses immediate challenges but also supports the continuous development of the agency’s IT infrastructure."* \- Ayo Astrup Tikjøb, Sales Executive, Sentia ### **Technical solution and implementation - scalability and security with Sentia** To meet Ambition’s requirements, Sentia delivered cloud solutions combining private cloud with public cloud services such as Google Cloud and Microsoft Azure. The solution was designed to enable Ambition to separate client data and systems according to individual security and compliance requirements. #### **Services that create business value** - **24/7 monitoring**: Continuous monitoring of Ambition's IT infrastructure supports high availability and minimises downtime. - **Security**: Ongoing vulnerability scanning, advanced firewalls and real-time updates help protect systems against threats. - **Scalability**: Resources such as CPU, storage and memory can be adjusted flexibly according to project and client requirements. - **Incident management**: Rapid response to technical issues and security threats helps minimise the risk of downtime. - **Advisory and optimisation**: Strategic guidance on optimising public and private cloud solutions supports a future-ready infrastructure. - **Client consultations**: Quarterly follow-up meetings provide an opportunity to evaluate operations and discuss future technology requirements. ### **A long-term partnership supporting future growth** One of the key factors behind Ambition’s development has been its strategic partnership with Sentia. According to Sebastian Jørgensen, our advisory goes beyond technical guidance and also supports the company in making long-term decisions about its IT infrastructure. > *"Together with our partners, we have often found better solutions than those we initially envisioned ourselves. Sentia has been an invaluable advisor in ensuring that our solutions not only meet today’s requirements but are also prepared for the future." > \- Sebastian Jørgensen, Director of Data & Tech, Ambition* The partnership enables Ambition to maintain its position within digital marketing and data management. With a flexible and secure IT infrastructure in place, the company can continue delivering innovative solutions to its clients while meeting stringent security and compliance requirements. ### **Business outcomes for Ambition** **Cost efficiency** The combined cloud solution has reduced costs by limiting the need for physical server maintenance and upgrades.  **Operational stability**  The combined cloud solution provides Ambition with guaranteed uptime of 99%, supporting reliable access and minimal downtime.  **Flexibility and growth**  Ambition can quickly scale its IT resources according to both project requirements and client needs. **Focus on the core business**  With Sentia managing the technical infrastructure, Ambition has been able to dedicate more resources to innovation and data-driven solutions.  **Increased competitive advantage**  Through its cloud solutions, Ambition has been able to win new clients in industries with stringent data security and compliance requirements.     ### Contact our experts! More about this topic? Contact our experts to find out! [![Contact our experts »](https://no-cache.hubspot.com/cta/default/4944525/interactive-182148605725.png)](https://resources.sentia.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKJGWUKBxn0s1d2Q4Kfq12c28xeYS853hP1d6iF05WIGc6nMzw2Pm7QuEjn4hdonCXA7Yk8bDP21petbBu1kFLmcWlyEM98QDKhlSwWobcfgb1KcXNJ60Pl0XxRljmnpxsCPphXTIQIy5oLAiq%2F4DGYRni6hihacnNmjlA4WLCPgRKbWUZ6Xt4pClKEXF4NCgA3BzMqFDcU0XYvnQ%3D%3D&webInteractiveContentId=182148605725&portalId=4944525&hsLang=en) ## Related articles ### The best news in your mailbox ## Enjoying our resources? Sign up to receive new content per mail. ## A little spark can lead to great things. You just need to know how to ignite it. Contact us using the form below or get in touch via +45 33 36 63 00 [![Get in touch »](https://no-cache.hubspot.com/cta/default/4944525/interactive-180569005095.png)](https://resources.sentia.com/hs/cta/wi/redirect?encryptedPayload=AVxigLI9cB%2F%2Fy9uAH2Jdb7bDKwmTxOEy%2FDIEJgPshGUhPAG1A6L2tM2ckAwgGk%2FFSSatXh6bpvaojLbKqWF1MoWhTMss1491bBgweK02KYtpbYU%2FcUF7744XpFvXWr12wJ6swAR55TpSQ%2FXu0b4r%2BxrUpafS3qgtCyeANPyfguo046iQSgV5PUquB%2FYt77%2B0Cnkw2W%2Fz8UDoBBapEF5QSw%3D%3D&webInteractiveContentId=180569005095&portalId=4944525&hsLang=en) ![SENTIA logo\_RGB\_white-yellow](https://sentia.com/static/img/logo-sentia.svg)   ##### Navigation --- - [Home](https://sentia.com/) - [Industries](https://sentia.com/industries) - [Technology](https://sentia.com/technology) - [Resources](https://resources.sentia.com/) - [Join us](https://sentia.com/join-us) - [About us](https://sentia.com/company/about-us) - [Contact us](https://sentia.com/company/contact) ##### Awards & Recognition --- [![aws](https://resources.sentia.com/hs-fs/hubfs/aws.png?width=182&name=aws.png)](https://aws.amazon.com/partners/find/partnerdetails/?n=Sentia%20MPC%20BV&id=001E000000UfacqIAB) ![microsoft-azure-expert-v2-2x](https://resources.sentia.com/hs-fs/hubfs/microsoft-azure-expert-v2-2x.png?width=300&name=microsoft-azure-expert-v2-2x.png) ##### Addresses --- **Copenhagen Region** Industriparken 32 2750 Ballerup Denmark **Odense** Møllekajen 7, 1. 5000 Odense C **Aarhus** Hedeager 1 8200 Aarhus N **Budapest** Dombóvári út 27 1117 Budapest ##### General Information --- Telephone: **Denmark** (+45) 33 36 63 00 © Copyright 2026 - [Sentia](https://sentia.com/) - [Sitemap](https://sentia.com/site-map/) - [Privacy policy](https://sentia.com/company/privacy-cookie-statement/) ```json { "@context" : "http://schema.org", "@type" : "Blog", "author" : { "@type" : "Person", "name" : "Casper Hansen" }, "dateModified" : "2026-10-09T13:05:29+0000", "datePublished" : "2024-11-17T23:15:00+0000", "description" : "A mission driven by data and innovation Ambition is an award-winning digital agency specialising in data-driven solutions within AI, marketing automation and digital strategy. Since its foundation, the company has had a clear mission: helping businesses use data to create meaningful results across digital channels. With more than 40 specialists, Ambition works with both Danish and international clients across a wide range of industries. As its client base and the complexity of its data grew, however, so did the need for a more flexible and scalable IT infrastructure.", "headline" : "Ambition: Finding the right balance between security and flexibility", "image" : { "@type" : "ImageObject", "url" : "https://resources.sentia.com/hubfs/AmbitionWeb.webp" }, "mainEntityOfPage" : { "@id" : "https://resources.sentia.com/ambition-den-rette-balance-mellem-sikkerhed-og-fleksibilitet", "@type" : "blog" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://cdn2.hubspot.net/hubfs/4944525/LOGO/Sentia_Logo_Horizontal_Logo_Payoff_Leadtheway-Sentia-logo-1.png", "width" : 369 }, "name" : "Sentia" } } ```